MDC Partners-owned 72andSunny has lost the Coors Banquet account
to Mekanism. A MillerCoors spokeswoman confirmed the move today.
72andSunny still has the much-larger Coors Light account, according
to the spokeswoman. But the Banquet loss is an ominous sign for
72andSunny because MillerCoors has traditionally kept the Coors
family of brands at the same agency.
But it’s not all good news for Mekanism, either. The independent
agency is on the losing end of another MillerCoors account shift
with the brewer moving its Redd’s brand of flavored malt beverages
to Omnicom’s Energy BBDO. The Chicago-based agency joined the
MillerCoors roster in October when it picked up creative for Cape
Line, a new low-calorie flavored malt beverage brand that
MillerCoors announced in August. Omnicom’s DDB Chicago is the lead
agency for Miller Lite.
MillerCoors shoveled $184 million in measured media into the
Coors family of brands in 2017, according to the Ad Age Datacenter.
Coors Light, the second-largest beer in the U.S., accounts for most
of that spending. 72andSunny picked up all the Coors brands in late
2015 after MillerCoors cut WPP’s Cavalry of Chicago. But Coors
Light has been stuck in a slump lately. Case sales volume fell 6.3
percent in the year-to-date period ending Nov. 24, according to
Nielsen. Coors Banquet did not do much better, falling 6.2
Source: FS – Advertising Blogs !
72andSunny loses Coors Banquet account to Mekanism