To nail down what great CMOs have in common, I spoke with Greg Welch, the highly respected search consultant at Spencer Stuart. Welch believes that CMOs may have swung too far to the data/performance side of their jobs at the risk of forgetting their role as organizational leaders, a characteristic that separates the average from the great. Encouraging CMOs to build a peer network and to create their own board of advisors, Welch also warns of constant self-promotion.
How has the training and leadership for CMOs has changed in recent years?
Source: FS – Advertising Blogs !
A CMO search consultant dishes what makes a great marketer