Best Practices for Using Video in Sales Emails

Embedding personal videos in emails can be daunting to anyone
trying it out for the first time. For most, it’s a challenge to
get in front of the camera in the first place.

I remember when I first started at Vidyard, I was so
self-conscious about filming my outreach videos when other people
were around. Now, I’ll pretty much film anywhere at work (as long
as there’s good lighting, of course). Not sure how to get
comfortable? I wrote a post with some of my top video
selling tips for new sales reps

Since the video is not meant to stand alone, it’s important to
consider the surrounding text and how you can use it to set your
video message up for success. Your video is the main course, the
text before it is the appetizer (which whets the audience’s
appetite for the video), and the ask at the end is the dessert.
Let’s dig in:

Have a wicked subject line  

If there’s a video in the email, let your recipient know about
it. After all, adding video to email can
boost open rates up to 300%
. I put [VIDEO] right at the
beginning of the subject line, then follow it with something short
that packs a punch.

If I get a referral, I send a video with the subject line,
“INSERT NAME HERE said we should chat!” or if it’s been a
little while since I’ve heard back from someone, I’ll say
something like, “just following up :)” or “just checking in
:).” Use lowercase when you can; it catches people’s attention
because it looks so out of place.  

Keep it short and sweet

Long emails are dead. Even if you’re not including a video,
only include relevant details in the text. By pointing the
recipient to a continued conversation and getting them to accept
that call-to-action, you’ve granted yourself the opportunity to
expand on the points that you outlined in the body of the email.
The email is solely there to provide an idea of what’s to

Build credibility  

In other words, always include social proof in your email. For
example, when reaching out to a prospect, include a metric from
another customer in their industry that they would care about.

You can stir excitement about what you have to offer, but you
want that to translate into a conversation. Give people a reason to
keep listening.

Using Video in Email
Make the words and video work in tandem  

We always say that video + text = one concise email.

Rather than using the video to repeat the messaging in the
video, keep it simple by summarizing the material.

Be transparent about the video length before you insert it. If
it’s only 33 seconds long, someone is probably going to make the
time to watch it, rather than assuming that it’s five minutes

Highlight the three main points to consider from the video, and
place the points right underneath it.

Always have an ask

End your email with a call-to-action. Whether it’s asking for
time to talk or pointing to another piece of material, never let
your message go dark. Illustrate the next step.

I recommend going big and being direct with your ask.

For example, if you’re trying to book a meeting, don’t ask
the person if next week works for them. Instead, say something
like, “How does Friday at 4:00 p.m. sound?” Not only does this
show confidence, but it also suggests that you have other things
going on.

You never want to be too available. If you are, the person on
the receiving end might think you’re very good at what you

A reminder: it’s a best practice to bring your personality
into this process. There are a ton of ways to get creative with
your outreach. Have fun with your whiteboard, make use of your
co-workers for cool thumbnails, or even get the person you’re
reaching out to involved by blowing up their LinkedIn profile
picture. It might sound crazy, but trust me, it gets that

Our Video
Inspiration Hub
is ever-evolving and filled with tons of
knowledge about how to use video at all stages of a client
relationship. Who knows? Maybe you’ll be the next one to
set an example.

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Best Practices for Using Video in Sales Emails
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Source: Marketing Blogs
Best Practices for Using Video in Sales Emails