BMW taps new multicultural agency



BMW said today it has tapped Cashmere, Los Angeles, as its
multicultural U.S. agency lead after a competitive review. The
automaker said the shop will handle programs aimed at
African-American, Asian and Latino audiences.

“BMW’s U.S. customer base is as broad and diverse as the country
itself,” said Kevin Williams, multicultural marketing manager of
BMW of North America in a statement. “In addition to their
expertise among the three largest U.S. ethnic segments, Cashmere
Agency also has a unique understanding of the LGBTQ consumer
segments all of which will enable us to better serve our growing
clientele.”

The incumbent was The Community, which said it declined to
participate in the review.

Source: FS – Advertising Blogs !
BMW taps new multicultural agency