Cannes Lions is better than most events on gender diversity

If you haven’t picked up a copy of Ad Age’s special Cannes issue
yet, fear not: We’re bringing 5,000 of them to the Riviera with us.
Inside is an official guide to
life outside the festival
which will come in handy as you work
your way through the chaos,
predictions
on what will win big, a
thoughtful Q&A
with Rich Silverstein, who will be honored
with the Lion of St. Mark with his partner, Jeff Goodby, plus much
more.

If you’ll be there like I will, don’t hesitate to say hello,
even—or maybe especially—if I look like I’m running around
frantically like a chicken with her head cut off.

Cannes Lions outperforms on gender diversity

Event marketing tech company Bizzabo found in recent research
that the Cannes Lions International Festival of Creativity is
outpacing its peers in gender diversity. In analyzing the gender
ratio of more than 60,000 event speakers from 2013 and 2018,
Bizzabo found that more than 69 percent of all speakers were male
and less than 31 percent, female. At Cannes, 56 percent of the
speakers are male and 44 percent are female. It’s a step in the
right direction, but of course, there’s a lot to be done to
increase diversity on other fronts especially concerning race and
ethnicity.

Ford-ing ahead

BBDO is out with its first U.S. ad for Ford since winning the
global account late last year. While the Omnicom agency has been
active in overseas markets for the automaker, Wieden & Kennedy
has handled most of the stateside campaigns this year. BBDO’s new
ad is for the “FordPass” app. See the spot below.

Saatchi & Saatchi win big at Clio Sports

At last night’s sixth annual Clio
Sports Awards
ceremony in New York City, Saatchi & Saatchi
LA took home three Grand Clio awards for its work with Toyota Motor
Corporation. The agency won the top prize in three categories:
Integrated Campaign for its “Start Your Impossible” ads,
Innovation for its work with NBC and the Paralympics, and
Partnerships, Sponsorships & Collaborations for its
“@SeeLikeMenna” Instagram
campaign
.

Hosted by ESPN reporter Katie Nolan, the Clio Sports Awards,
which were created to celebrate creative excellence in sports
marketing and advertising, also awarded pro skateboarder Tony Hawk
with a lifetime achievement award. The full list of 2019 winners
can be found here.

AI gets a human face

Sounds creepy, but McCann Worldgroup and Wired magazine said
they are partnering “to put a human face on artificial
intelligence” in a two-part documentary series debuting at
Cannes on June 19. According to them, the series aims to “help
marketers understand the full scope of AI’s current state and
potential.” Part one of the series, “Machine Learning: Living in
the Age of AI,” examines how people are interacting with the
technology in their everyday lives and is directed
by Chris Cannucciari and executive produced by Wonbo Woo. Part
two, “Being Human in an AI World,” was produced by McCann
Worldgroup in conjunction with Wired Brand Lab and provides a
framework for marketers to leverage AI.

A new home for Crate and Barrel’s account

Crate and Barrel tapped
Yard NYC as agency of record
. Suzy Cirulis, SVP and chief
marketing officer at the home furnishings brand, called out
Yard’s expertise in digital customer engagement in a statement.
Chicago-based Crate and Barrel had recently worked with Preacher in
a marketing push that starred Reese Witherspoon. The first campaign
from Yard is expected to roll out this holiday season. No word yet
on Witherspoon’s involvement.

Coming out, again and again

With Pride month in full swing, Media
Kitchen CEO Barry Lowenthal recalls his days as a fearless
activist
, when parades were marches, and marchers—including
Lowenthal—were locked up. “I’ve lost count,” he says, of
the number of times he got arrested. Lowenthal speaks to the ordeal
of having to come out “time after time” in the workplace but
praises agencies that work to remove some of the hurdles. “I will
never forget being in [Richard Kirshenbaum’s] office, asking if I
could appear in a gay magazine,” he says. “He was delighted
with the opportunity … he loved it.” Lowenthal believes there
is both a social and financial benefit to creating environments
that support individual expression: “Great things happen when you
are able to bring your ‘whole self’ to work.”

Omelet names new CEO

Los Angeles independent agency Omelet promoted ​Thas
Naseemuddeen
to chief executive officer from chief
strategy officer and managing director. She succeeds Don Kurtz, who
after eight years as CEO will transition to executive board
chair. Naseemuddeen joined Omelet four years ago and previously
spent time at BBH, Deutsch and TBWAChiatDay. She is credited
with helping lead the agency to have its best financial year in its
15-year history in 2018.

“I’m honored to take the baton from Don and lead us into the
next chapter of Omelet,” Naseemuddeen said. “I’m keen to dig
into expanding our collective skillset as an agency, diversifying
and doubling down on our digital capabilities across the board, and
continuing to push for the best strategic and creative product our
agency can produce.”

Another C-suite shift

Interpublic Group of Cos.’ Ellen Johnson will
become chief financial officer and executive vice president, from
senior vice president of finance and treasurer and global CFO of
IPG Mediabrands, on Jan. 1, 2020, as Frank
Mergenthaler
plans to retire. Mergenthaler held the CFO
and EVP role since August 2005 and he is expected to step down on
Dec. 31. Since 2015, he also has served as chairman of IPG’s CMG
Group, where we oversaw public relations and sports and
experiential marketing. Mergenthaler will step down from that
position as well.

“We congratulate Ellen, who becomes the first woman CFO of a
global holding company in our industry’s history, and look
forward to a smooth executive transition,” said IPG Chairman and
CEO Michael Roth.

From L.A. to Ohio

Los Angeles-based production agency Summerjax is expanding its
footprint, opening its second office in Columbus, Ohio. The shop
said the move allows Summerjax to be fully embedded within the
marketing teams of Columbus-based clients Hollister and
Abercrombie & Fitch. The new office will serve as a hub for new
business in the area while the L.A. shop will continue to be its
headquarters.

S4 announces two new hires

Martin Sorrell’s S4 Capital appointed Scott
Spirit
as chief growth officer and a board director.
Spirit is coming over from artificial intelligence company Eureka
AI and will oversee clients, mergers and acquisitions and investor
relations in his role at S4. The company also
hired Elizabeth Buchanan as a non-executive
director. She previously sat on the boards of Because Brand
Experience and The Luke Batty Foundation in Australia.
Buchanan will join S4 on July 12 from Vital Voices Global
Partnership where she is a non-executive director.

Contributing: James Chase, Ethan Craft, Adrianne Pasquarelli,
E.J, Schultz

Source: FS – Advertising Blogs !
Cannes Lions is better than most events on gender diversity