Reasons why companies need to be wary of account takeovers
According to a report from Javelin Strategy and Research, account takeover fraud in 2016 reached $2.3 billion worldwide. They reported
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News
How Agencies Can Appeal to and Retain Veteran Employees
Each year roughly 250,000 veterans leave active duty to join the civilian workforce. Companies across industries actively recruit veterans for
Read more4 Layers of Ethics in Social Media Marketing
Social media marketing should be ethical, but it’s not always the case. Companies are willing to bend the rules to
Read moreWhy Social Media ROI CAN Be Measured – Here’s Why #190
Good marketing includes careful measurement of your return on investment (ROI). But can you do that for social media? In
Read moreIs Podcasting the Best Place to Spend Marketing Dollars?
Like most marketers, I’m a sucker for a good statistic. And one I saw recently blew my mind. More than
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Pre-production Stage in Video Production & Why It Shouldn’t Be Overlooked!
Producing a quality live-action video or animation is an intricate process. A lot of thought and action needs to go
Read more9 ways to prioritize and manage your marketing ideas
Coming up with awesome growth marketing ideas is kind of the easy part. The real challenge comes in once you
Read moreSimply awake
Not groggy, not zoned out, not hyper, merely awake. Aware of what’s around us. Present. Seeing things clearly, hearing them
Read moreInfluencers? Yes, Please!
In my last post, I briefly mentioned influencers. Specifically, how Ninja is helping to promote the popular battle royale game
Read moreWhy Fortnite Works and What You Can Learn From It
Pretty much everyone is playing Fortnite. You’re probably playing it right now on your second monitor. If you aren’t, your
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Use Your Voice
The biggest opportunity all this technology has afforded us is the chance to share what we find interesting and to
Read moreThis Heart-Melting Animated Short Shows the Intimate Power of Kindness and Compassion
“It takes a village” may sound like a bit of a cliche, but it’s also true. Navigating this world by
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IGTV Video Previews Now Sharable to Instagram Stories
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to
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Why You Should Never Buy an Email List (And Tips to Build Yours)
Are you tempted to buy an email list? It sounds easy, right? You just purchase email addresses and start sending
Read moreTAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again
The second annual report on the efforts by this anti-fraud industry group finds that agencies, ad platforms and publishers following
Read moreHow to Design Your Own Stamp
One of the reasons I love working with pre-made graphic design assets is that I appreciate just how versatile they
Read moreMeredith Finds New Owner for Fortune Magazine
Days after finalizing the sale of Time magazine, Meredith announced today that it intends to sell another Fortune magazine and
Read moreWorried About Unconfirmed Halloween Google Algorithm Update? by @martinibuster
A closer look at the evidence of a Halloween update reveals there is not much to worry about. The post
Read moreBuild a Purpose Driven Business, Education, and Life with WeWork Co-Founder Rebekah Neumann
All of us have superpowers. They are the things that come easily to us. You have to find your superpower
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Could Lateral Thinking Supercharge Your Content Marketing?
Lateral thinking involves approaching problems from new directions. Instead of doing the routine, logical thing, what is termed “linear thinking,”
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Best Practices for Using Video in Sales Emails
Embedding personal videos in emails can be daunting to anyone trying it out for the first time. For most, it’s
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