Ratings for the first Sunday of the new National Football League season rebounded from last year’s iffy deliveries, as three of the four TV windows put up bigger numbers than the analogous broadcasts in Week 1 of the 2017 campaign.
According to Nielsen live-plus-same-day data, both the early afternoon regional window and the “America’s Game of the Week” showcase on Fox scared up higher ratings than did their year-ago counterparts, while CBS’s 1 p.m. EDT regional slate earned bragging rights as Sunday’s biggest gainer. Only NBC’s “Sunday Night Football” debut failed to top its Sept. 10, 2017 deliveries, and even so the declines were not particularly overwhelming.
All told, the four windows averaged 18.8 million viewers and a 10.7 household rating, which marked a 4 percent improvement from last year’s 18 million viewers and a 6 percent lift versus the earlier 10.1 rating.
Source: FS – Advertising Blogs !
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