Different Types of Logos and How to Use Them

If you know one thing about branding, then you know that you
can’t create a powerful brand without a unique and appropriate
logo. However, logos can be of different kinds- abstract, mascots,
brandmark logos, etc. So, how do you know which one is right for
you? Well, if you are able to understand the various categories,
then you can find the perfect option for your own brand. So,
let’s just get right into it, shall we?

1. Brandmark

Brandmark logos are some of the most common types of logos which
use “brand marks” i.e. pictorial marks. These icons represent
what a company is all about or at least give a general idea of the
same. Some good examples to consider include Apple, Twitter, Nike,
etc. Note that these logos by themselves don’t represent the
industries of the brands, but they do encapsulate the brand values.
For instance, Nike’s
swoosh logo
aptly represents the brand’s “Just do it”

2. Mascots

Mascots are virtual characters or real individuals/entities that
are used to promote a business. More often than not, they are able
to do a lot more than the static visuals that logos generally are.
This is because mascots can be animated or incorporated in short
and interesting videos. They can also have the “cuteness
element” that can work really well for some brands, especially
those that cater to small children.

There is no dearth of good brands that use mascots instead of
standard logos. These include Cheetos, Appy Fizz, KFC, Pillsbury,

3. Wordmark

Wordmark logos are pretty easy to identify as they are based on
the names of the brands alone. You can use them when you want to
leave little to the imagination- anyone who sees these logos can
know instantly which are the brands behind them. Plus, if your
brand name is already unique and interesting, then you want to
focus on that rather than using an icon or mascot.

4. Abstract

Abstract logos work on principles that are opposite to wordmark
logos. This is because rather than making the brand straightforward
and clear, they use abstract shapes, icons, lines, etc. in the
design. Two good examples of these logos are Pepsi and Adidas which
don’t really suggest what the actual brands are all about, at
least not directly. However, the ambiguity and mystery have also
worked in their favor. If anything, the abstractness has made these
logos unique and iconic, and the same can be made possible for your
own brand.

Logo Design Resources

Now that you know about the different kinds of logos, you may
want to create a perfect one for your business. The following are
some of the best platforms to consider for the same if you don’t
want to pay a huge fee to a professional logo designer:

1. Tailor

Tailor Brands is easily one of the best online logo makers on
the Internet today. This is because unlike other traditional
graphics editing software in which you have to create the designs
yourselves, it uses artificial intelligence and automation to do
the work for you.

Tailor Brands allows the users to create new and unique logos in
minutes by understanding their requirements with inputs like name
of the brand, industry-type, design preferences, etc. and using its
massive content library of fonts, colors, and icons for creating
the perfect designs.

Even though Tailor Brands uses advanced technologies, it costs
way less than you can imagine. In fact, you can get a premium
design at the price of a medium size pizza!  

2. Fiverr

Fiverr is one of the biggest online marketplaces for different
kinds of services. Here you can find excellent social media
managers, virtual assistants, and writers
for your blog on a budget
. You can also find some of the most
talented logo designers across the globe.

On Fiverr, you can either contact the designers yourself or post
a listing in which you can put the design brief and other
requirements that you may have regarding the logo. Most of the
freelancers on the platform offer competitive prices. So, you can
find the right candidate within your budget without a


99Designs is an online community of graphic designers that are
located in different corners of the world. Here, you can get your
logo designed in either of the following ways: you can either work
with a graphic designer under an exclusive 1-to-1 communication
arrangement, or you can host a logo design contest on the platform
and have dozens of designers compete with each other by designing
different kinds of logos based on your requirements.

Platforms like 99Designs that offer logo design contests have
their advantages. However, they can cost a lot- you can easily
expect to shell a few hundred dollars or even more depending on
your needs.


DesignCrowd is another platform where you can host logo design
contests to get the perfect logo for your brand. However, compared
to 99Designs, it has around 50% fewer number of registered
designers (99Designs has 1.4 million and DesignCrowd has 640k, at
the time of writing). If you will look at the prices, you will
realize that DesignCrowd also offers a more affordable solution
compared to 99Designs.


CorelDRAW is a vector graphic design software which offers a
slew of interesting and useful tools like stylus enhancements,
custom node shapes, vector previews and handles, etc. If you have
some experience with other advanced programs like Adobe Photoshop,
GIMP, etc. then you can use this program to create an attractive
logo yourself.

Bottom Line

Whether you are designing a logo for your website or online
business, it’s important that you take your time and pick the
right format. You also have many options for getting it designed
that are covered above. So, choose wisely and never settle. Good

Source: Marketing Blogs
Different Types of Logos and How to Use Them