Fox’s Ad-Tech Subsidiary TrueX Hires Former ABC Executive as President

An ad-tech company owned by 21st Century Fox has hired a former ABC executive as its new president. TrueX–a company that replaces traditional TV spots with interactive ads to boost engagement–has named Pooja Midha to lead the company. Midha comes from Disney ABC Television Network, where she spent five years as svp of digital ad…
Source: FS – Marketing Blogs.
Fox’s Ad-Tech Subsidiary TrueX Hires Former ABC Executive as President