Canva is a great product, but what makes it different from other great products is its ongoing attention to educating and motivating customers with user onboarding.
This shows that you’re missing a lucrative opportunity to maximize user engagement for the long term if you treat onboarding as a one-off or as a side project. But to take user onboarding from the side and put it front and center, product teams need to be aligned to create consistent and compelling onboarding experiences.
Source: Marketing Blogs
How to Align Your Team for Maximum User Onboarding Success