Kimmel slays and Constance Wu jokes abound: Upfronts download

Welcome to our special pop-up TV upfronts roundup. Each day this
week we’re bringing you breaking news and some of the best (and
worst) of TV’s dog-and-pony show, curated by Jeanine Poggi,
senior editor, and delivered directly to your inbox. Get it in your
email by signing up here

Where’s ABC?
ABC was the anchor of Disney’s massive upfront presentation, its
first since acquiring assets from 21st Century Fox. But the
alphabet network got lost in the more than two-hour presentation
filled with some compelling FX dramas, ESPN banter and a
performance from the Harlem Gospel Choir to promote National
Geographic’s “Genius: Aretha.”
Here’s a full analysis
of the dog-and-pony show.  

Despite finishing last in the seasonal race to scare up the
greatest number of viewers in the all-important adults 18-49 demo,
ABC has elected to maintain the status quo with its fall
programming lineup, slotting in just
three new scripted series
for the final quarter, Anthony Crupi
writes. (Watch the trailers for those
here
.)  

Best of Kimmel
As is typically the case, Jimmy Kimmel’s stand-up was the best
part of the presentation. Here are some of the highlights:
 

“I can’t believe Channing left us for Netflix,” he said,
referring to Channing Dungey, the former president of ABC who left
for the streaming platform late last year. “What is she? Our
viewers?”

“Remember last year when you guys gave Les Moonves a standing
ovation? That was funny. How is it possible a network whose logo
is literally an eye didn’t see that coming?”  

“Fox is now the network equivalent of a divorced dad’s
refrigerator…. 18-49 isn’t even their demo anymore, it is the
number of people that still work there.”

Disney takes control of Hulu
In an interesting move, Kevin Mayer, chairman of direct-to-consumer
and international, opened Disney’s presentation, despite not
overseeing programming. Mayer noted that as of Tuesday, Disney has
assumed full control of Hulu thanks to a deal to buy out
Comcast’s stake in the platform. You can read more about that
deal
here
.

Community (no, not the TV show)
That’s the name of Xandr’s new ad marketplace.
Execs from A&T’s ad unit made the announcement
 during
its first upfront presentation on Tuesday morning at Bryant Park
Grill. It is debuting with digital inventory from WarnerMedia’s
brands, including TNT, TBS, CNN, TruTV, B/R Live, Otter Media and
Warner Bros., along with Vice, Hearst Magazines, Newsy and
streaming services Philo, Tubi and Xumo. Linear TV inventory is
expected to be included later in the year.

It was certainly a bold move for Xandr to make its pitch to
agencies and marketers during the same week programming behemoths
like NBC Universal and Walt Disney introduce their new content for
the fall season. But the pressure is mounting for Xandr as
competitors like
OpenAP get close to introducing similar offerings
.

Xandr’s goal is to enable advertisers to connect with
hard-to-reach audiences, regardless of how they engage with content
on TV, connected TV, over-the-top, mobile and online. While it
isn’t there yet, Community is the first step toward that goal.
And it’s worth noting OpenAP’s product seems further along,
including TV inventory from the consortium’s members, which
include NBC Universal, Fox, Viacom and Univision.

Terry Bradshaw’s upfront gaffe
The “Fox NFL Sunday” host
apologized for offensive comments
he made about actor Ken Jeong
during Fox’s upfront presentation on Monday, Variety
reports. Bradshaw referred to Jeong, a judge on Fox reality
competition “The Masked Singer,” as “the little short guy
from Japan.” Jeong is actually a native of Detroit and his
parents were South Korean immigrants.

  

Source: FS – Advertising Blogs !
Kimmel slays and Constance Wu jokes abound: Upfronts download