Nintendo taps Initiative as media agency in the U.S.



Nintendo is about to switch up its media agency. The marketer
has selected Interpublic Group of Cos.-owned Initiative as its new
shop in the U.S. after a review, according to people familiar with
the matter.

Publicis Media’s Blue 449 is the incumbent on the account. The
agency referred comment to the client.

Responding to a request for comment Monday, Nintendo said via
email, “We have nothing to announce on this topic.” Initiative also
declined to comment.

Source: FS – Advertising Blogs !
Nintendo taps Initiative as media agency in the U.S.