Pandora's head of ad innovation on what advertisers need to know about audio



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For someone who has “ad innovation” in her job title, Lizzie
Widhelm is refreshingly frank about what it is she doesn’t know.
The Pandora svp who was founder Tim Westergren’s first hire for
monetization, 12 years ago is quick to say that there is no
one-size-fits-all approach to measurement at the streaming audio
platform.

Source: FS – Advertising Blogs !
Pandora's head of ad innovation on what advertisers need to know about audio