Pantone announces its Color of the Year 2019

It’s that time of year again, Pantone has just revealed its
much-speculated Color of the Year 2019. This year the world
authority of colours has chosen PANTONE 16-1546, AKA Living Coral,
as the hue that’s set to shape the year ahead. In terms of colour
theory
, this shade is a sharp contrast to last year’s
Ultra Violet
, but what does it mean for designers and
creatives?

Described by Pantone itself as vibrant, yet mellow, Living Coral
is a colour of dynamic contrasts. Although packed with warmth, this
colour doesn’t dominate. This makes it perfect for bringing out the
strength of surrounding colours. We can already see how Living
Coral can accentuate other colours, especially smoky blues and
teals.

Living Coral also represents an interesting thematic fusion. In
its press release, Pantone describes the colour as a nurturing hue
that taps into our natural surroundings, while at the same time has
the strength of presence to stand out on social media.

This online awareness was deliberate. Pantone settled on the
colour as a reaction to the “onslaught of digital technology and
social media increasingly embedding into daily life.” It hopes that
the engaging nature of Living Colour will encourage lighthearted
activity and playful expression, both of which would be warmly
welcomed on increasingly fractured and polarised online spaces.
 

Sample of Living Coral

Expect to see a lot of Living Coral in 2019

The title of 2019’s Color of the Year is no mistake, either. In
both name and appearance, Living Coral evokes the vibrant undersea
ecosystems that are sadly under threat and becoming more
elusive.

And considering that Pantone chooses its Color of the Year with
a careful selection process that takes into account trend analysis
and socio-economic factors, the decision to reflect threatened sea
life gives an idea of how the colour experts currently view the
world.

“Colour is an equalising lens through which we experience our
natural and digital realities and this is particularly true for
Living Coral,” says colour specialist Leatrice Eiseman.

“With consumers craving human interaction and social
connection, the humanising and heartening qualities displayed by
the convivial PANTONE Living Coral hit a responsive chord.”

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Source: FS – _Marketing
Pantone announces its Color of the Year 2019