Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies

Sixteen months ago, Snapchat started testing the water with ad tech and programmatic buying. Now, it’s going all-in and opening up its marketing application programming interface (API) to give a flood of companies access to its ad-buying platform and potentially more data. Snapchat expanded its Marketing API program today so that any tech vendor, agency…
Source: FS – Marketing Blogs.
Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies