Twitter Is Teaming Up With Samba TV to Help Measure Its Effectiveness at Driving Tune-In

Television data and analytics company Samba TV entered into a
partnership with Twitter to help measure the social network’s
effectiveness in driving tune-in. The initiative will provide
programmers with insights tying engagement on Twitter to tune-ins
to primetime broadcast and cable TV programming, over-the-top
streaming originals and sporting events such as games from the
National…
Source: Marketing Blogs
Twitter Is Teaming Up With Samba TV to Help Measure Its Effectiveness at Driving Tune-In