Unilever CMO Keith Weed to retire



Keith Weed is retiring as Unilever’s Chief Marketing and
Communications officer in May after nine years on the job, the
company confirmed.

The news comes a week after the company announced insider Alan
Jope will succeed Paul Polman as CEO effective the first of the
year. Unilever has yet to name a successor to Weed. A spokeswoman
says Jope will make the decision on a successor after he takes
charge.

Weed, who has been at Unilever for 35 years, has overseen a
series of efficiency moves at the company in recent years: slashing
the number of agencies the company works with; bringing production
in house through the company’s U Studios, and helping direct more
of its spending to media and less to agency fees and
production.

Source: FS – Advertising Blogs !
Unilever CMO Keith Weed to retire