Vodafone Drives Valuable Zero-Party Data Surrounding Its 77 Roaming Destinations

To promote the 77 destinations that make up Vodafone’s Global
Roaming Plus offering, and to drive zero-party data that can be
used to personalize its marketing communications, Vodafone has
launched a mobile-first
checklist
. Users can select where they have traveled around the
globe in return for the exciting chance to win.

MARKETING CAMPAIGN OBJECTIVES

      • Capture zero-party data around consumers traveling preferences
        to better personalize Vodafone’s marketing communications and
        offerings
      • Drive awareness of Vodafone Global Roaming Plus
      • Drive social shares and subsequent engagement on Twitter and
        Facebook around #RedRoaming

TRAVEL DESTINATION CHECKLIST SOLUTION

With an impressive 77 roaming destinations, Vodafone is keen to
find out more about its consumers and where they have traveled
across the globe. From nearby European countries such as Cyprus,
Finland and Turkey, to the other side of the globe traveling to
Australia and New Zealand, Vodafone published a checklist asking
consumers where they have visited.

Split by continent for ease of navigation, users can select the
dropdown to begin selecting the destinations they have visited.
Complete with eye-catching photos from each location, the
mobile-friendly experience is the perfect way to engage and drive
interaction amongst consumers.

To confirm their entry, participants can submit their personal
details to the form provided, and can opt-in to receive
personalized marketing communications from Vodafone. Once a user
has selected the destinations and entered their details, they will
receive a contextualized result based on the number of destinations
they have visited. To incentivize participation, Vodafone is giving
consumers the chance to win an incredible £500 worth of
Lastminute.com travel vouchers to put towards their vacations!
What’s more, participants can also share their results directly
through Twitter or Facebook using social sharing actions provided,
featuring the dedicated campaign hashtag #RedRoaming.

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Vodafone Drives Valuable Zero-Party Data Surrounding Its 77 Roaming
Destinations
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Source: FS – _Marketing
Vodafone Drives Valuable Zero-Party Data Surrounding Its 77 Roaming Destinations