Tiger Woods made a whole lot of golf fans happy this weekend, as the 42-year-old duffer’s Lazarus act during the final round of the British Open helped NBC deliver the biggest audience for golf’s longest-running showcase in nearly two decades. And it’s safe to say that advertisers were fairly chuffed as well.
According to Nielsen live-plus-same-day data, the resurgent Woods’ strong Sunday morning finish in Carnoustie, Scotland was witnessed by 6.48 million TV viewers, making it the most-watched final round of the tournament since 2000. (Despite crushing the field with a record 19-under-par performance, Woods’ first-ever British Open title that year drew 8.56 million viewers to ABC.)
Streaming added another 90,000 average-minute viewers to NBC’s Sunday tally.
Source: FS – Advertising Blogs !
Woods puts a Tiger in NBC's tank as British Open ratings hit 18-year-high